I am thrilled to announce that Ideas for Impact Sustainability Agency has achieved a significant milestone in our journey: we are now a certified B Corporation! We are joining a growing group of companies reinventing business by pursuing purpose as well as profit. 

Two years ago, I embarked on an audacious journey into building my own sustainability agency. I bid farewell to an extraordinary job, and a remarkable team. It was a leap of faith, fuelled by the desire to follow my own vision for purpose and impact, and bring a solution to life that is much needed in the world of business and capital. I started Ideas for Impact Sustainability Agency in 2022 to help businesses and leaders prepare for the new climate future. 

At the time, the future was definitely uncertain, but amid the countless decisions and myriad possibilities that a business could explore, I held tight to three strong directions:

Meaningful Impact, our core business at Ideas for Impact focus had to be making a profound difference in the world—it was a non-negotiable. Our mission was clear: to assist companies, funds, organizations, and leaders in navigating the ever-evolving challenges posed by our changing climate.

Driven by Purpose, my why had to be present deeply in the business. That purpose for me is and always has been to bring changemaking ideas to life and scale. This ethos had to be embedded across the services, engagements, and most definitely the operations of the business. 

And Solidifying our Commitment, achieving B Corp Certification for the business to demonstrate and validate our commitment to doing good through business was a clear goal for the business. 

The Essence of a B Corp

Earning our B Corp certification is truly a sign of our commitment to meeting the top standards for social and environmental performance, being accountable, and staying transparent. This important certification looks closely at five key areas: how we govern our company, treat our workers, support our community, protect the environment, and serve our customers. To get this certification, we had to score over 80 (our score was 91.3, you can see the details here) proving that we're serious about things such as our incorporation as a Benefit Company, committing fully to impact across all our operations from policies to fee structures, working with clients committed to impact, embracing diversity, and being open about what we do. It's about showing that we're dedicated to doing more than just making money; we want to make sure our company's heart and soul are all about making a positive impact.

Joining the ranks as a B Corp puts Ideas for Impact in a global network of 7,000 businesses across over 90 countries and more than 160 industries. We're now part of a varied family of companies, including well-known names like The Guardian, Patagonia, Warby Parker, and The Body Shop. Each of these companies is doing its part to make the world a better place. Of course there are so many incredible Canadian B Corps such as Spring Activator, BDC, Junxion, Scale Collaborative, Eluma Beauty, Three Ships, Ecologyst, Decade Impact  - The list is so rich of incredible companies and teams! We are excited to be part of this community. 

Getting this B Corp label means that Ideas for Impact isn't just talking about being a force for good; we're really doing it. We want to lead by example, sparking change and encouraging a new way of doing business that spreads across different industries and reaches all kinds of clients.

As we celebrate this big step, we know it's not the finish line but just the start. It's a chance for us to keep pushing for a future where businesses do well by doing good. We believe that at its core, business can be a powerful tool for positive change. So welcome to Ideas for Impact, where being a B Corp means we're all about sustainability and doing business with a heart.